Coty | E-commerce
UX | UI
Art Direction
Style guide
Coty is a multinational beauty company founded in France in 1904. It's one of the world's largest companies in the cosmetics, fragrance, and personal care industry, with a vast portfolio of iconic brands.
The main challenge was to create a shopping experience that allowed users to quickly find products, reducing the number of steps required to complete a purchase.
My role
Research on existing data and current market presence;
Development of the information architecture to understand user journeys;
Competitor research to understand category patterns and identify differentiation opportunities;
Creation of the visual interface with a focus on hierarchy and usability principles;
Creation of the style guide, prioritizing alignment with the brand identity guide, consistency, and ease of development;
Art direction for seasonal campaigns featured on the website.
UX | UI
I created this architecture, which allowed us to understand the page hierarchy and where each piece of content would be placed. It also made it easier to visualize and later map out the main user journeys.
Style guide
I established visual guidelines to promote consistency across interfaces, optimize the development of new screens, and make the product more scalable.
