Illustrations
Illustration
Art Direction
I'm also passionate about illustration, so I love incorporating it into the experiences I design whenever I can.
ConectCar
It's a company that offers a tag-based service for automatic toll payments, allowing customers to drive through toll roads faster and without having to stop in line.
This illustration was applied to the main banner of the product's acquisition landing page and defined the brand's new visual identity, also being used in printed promotional materials. I started with paper sketches, then vectorized them in Illustrator and applied the brand's color palette.
The entire visual language developed through the illustration was also applied to social media posts for lead generation. We took the opportunity to create a calendar of seasonal themes, and I was responsible for bringing a lighter, more playful tone to the campaign.
Personal illustrations
This is a personal illustration project I created based on some of the Brothers Grimm's fairy tales. The whole process was a lot of fun, from choosing which tales to illustrate to creating each individual element.
The process started with concept sketches on paper, followed by digital painting in Photoshop. To create a cohesive visual language across the illustrations, I used a vibrant color palette with multiple tones of the same color, less realistic shapes and compositions, and brushstrokes with textures reminiscent of traditional painting materials.
